What you will learn in this course
The syllabus focuses on current digital marketing workflows, practical execution and measurable outcomes instead of theory-only learning.
Keyword Research
Map search terms to the right pages and intent.
- Search intent
- Topic clusters
- Competitor gaps
On-page SEO
Optimize page structure and content relevance.
- Titles and descriptions
- Headings and internal links
- Image alt text
Technical SEO
Understand crawlability and experience basics.
- Indexing and canonical tags
- Sitemaps and robots
- Core Web Vitals awareness
Local SEO
Improve Coimbatore and nearby search visibility.
- Google Business Profile
- Reviews and photos
- Location page structure
SEO Reporting
Track performance and plan next actions.
- Search Console review
- Traffic trends
- SEO action reports
AI Search Readiness
Prepare answer-focused, expert content.
- Helpful answer blocks
- Original examples
- Human-reviewed AI drafts

Training that connects tools, strategy and real execution
Every course is connected to practical assignments, campaign thinking, reporting and mentor-led discussions. The goal is to help you explain what you did, why you did it and how it improves marketing performance.
- Hands-on assignments and project discussions
- Tool awareness for current marketing teams
- Resume, portfolio and interview preparation support
Relevant tools and workflows covered
Tools are taught through use cases, not as isolated software screens. You learn what each tool is for and how it fits into digital marketing work.
Search Console
Queries, pages, indexing and search performance.
PageSpeed
Understand performance and experience checks.
Business Profile
Improve local service visibility and trust.
Schema
FAQ, Course and Organization markup basics.
Portfolio-ready practice for interviews and freelance work
Students are guided to create practical work samples such as audits, calendars, reports, campaign plans, content briefs and improvement notes. These outputs help learners speak confidently in interviews and client discussions.

Questions about this course
Here are the common questions learners ask before joining Catchy Digital Academy.
Ready to discuss the right digital marketing course path?
Call or message Catchy Digital Academy to ask about demo class timing, current batch details, syllabus and career support.
