What you will learn in this course
The syllabus focuses on current digital marketing workflows, practical execution and measurable outcomes instead of theory-only learning.
List Building
Create quality lists responsibly.
- Lead magnets
- Consent
- List hygiene
Segmentation
Send relevant emails to the right audience.
- Audience groups
- Interests
- Lifecycle stages
Email Copy
Write clear and useful emails.
- Subject lines
- Body structure
- CTA writing
Automation
Plan simple follow-up sequences.
- Welcome sequence
- Lead nurture
- Re-engagement
Landing Page Connection
Link emails to conversion pages.
- Message match
- Forms and CTAs
- Tracking links
Reporting
Review and improve campaign results.
- Open rates
- Clicks
- A/B test basics

Training that connects tools, strategy and real execution
Every course is connected to practical assignments, campaign thinking, reporting and mentor-led discussions. The goal is to help you explain what you did, why you did it and how it improves marketing performance.
- Hands-on assignments and project discussions
- Tool awareness for current marketing teams
- Resume, portfolio and interview preparation support
Relevant tools and workflows covered
Tools are taught through use cases, not as isolated software screens. You learn what each tool is for and how it fits into digital marketing work.
Email Platforms
Campaign creation and contact list basics.
CRM Awareness
Lead stages and follow-up workflows.
UTM Links
Track email traffic in analytics.
AI Copy Support
Draft ideas and review brand quality.
Portfolio-ready practice for interviews and freelance work
Students are guided to create practical work samples such as audits, calendars, reports, campaign plans, content briefs and improvement notes. These outputs help learners speak confidently in interviews and client discussions.

Questions about this course
Here are the common questions learners ask before joining Catchy Digital Academy.
Ready to discuss the right digital marketing course path?
Call or message Catchy Digital Academy to ask about demo class timing, current batch details, syllabus and career support.
